Cosmetic dentistry market ‘increases in value’
The cosmetic dentistry market is set to expand at a rate of 6.8 per cent over the next five years, it has been revealed.
According to the Global Dental Devices and Consumables Market Report, the sector will be worth $26 billion (£16.3 billion) by 2014.
The study indicated that consumer awareness of the latest products and technologies is improving and predicted that a shift towards cosmetic dentistry will continue to drive the market for hi-end dental solutions.
In addition, the authors stressed that the growth of the market is likely to be most extensive in the US and European Union.
"The generation of aging baby boomers can afford the quality but expensive dental procedures. This is also expected to be a catalyst for the growth and popularity of cosmetic treatments and implants," they said.
Earlier this week, Swiss company Thommen Medical announced that it will launch a new range of dental implants at this year’s American Association of Oral and Maxillofacial Surgeons meeting in Toronto.