An increase in the popularity of cosmetic dentistry could be due to the high number of celebrities opting for the treatment.

Singers and actors with dazzling white teeth seem to be encouraging regular people to aspire for the same thing, Dental Health Magazine suggested.

While various celebrities will pay thousands of pounds to maintain their perfect smiles, experts have revealed there are cheaper options that could have the same effect.

Cheryl Cole, who has recently been announced as a judge on the American version of The X Factor, was transformed after receiving dental veneers and teeth whitening in the early stages of her career.

Other celebrities who have sought cosmetic dentistry include singer Hilary Duff and Cole's fellow X Factor judge Simon Cowell.

Meanwhile, the General Dental Council has urged the government to take action to create tougher controls for cosmetic dental procedures such as teeth whitening and ensure they can only be conducted in a safe and hygienic environment.