People contemplating cosmetic dentistry could opt for laser teeth whitening in a bid to improve their smile.

The procedure is a fast and effective way to make natural teeth dazzle as well as improve people's confidence.

Using both a protective spray and gel during the process, the procedure uses LED laser lights to brighten the teeth.

The light is then left in place for 15 minutes and the process is completed several more times in order to achieve the best results, the Mayo Advertiser points out.

Removal of stains from the teeth is one of the primary reasons patients opt to receive the treatment.

An increase in the number of celebrities choosing to have their teeth whitened has also resulted in a significant rise in its popularity.

Simon Cowell, Cheryl Cole and Zac Efron are among the people who favour this method of cosmetic dentistry in order to perfect their Hollywood smiles.