Anyone looking to have a teeth whitening procedure should consult their nearest and dearest to find a dentist who provides the best results, it has been claimed.

Sebastian Guthery, an industry commentator, noted it is important to find a reliable surgery when planning teeth whitening and one of the best ways to do this is to ask anyone else who has already had the procedure carried out and gauge their experiences.

Mr Guthery commented: "If you have relatives, close friends and colleagues who have undergone teeth whitening, they can be your best sources."

Meanwhile, Brits looking to get teeth whitening procedures carried out have been advised against doing so at a beauty salon, as they are not qualified to carry out the treatment.

Karen Coates, dental advisor for the British Dental Health Foundation, noted it is important not to take the treatment lightly, as it is a medical process and could cause damage to the teeth if carried out incorrectly.