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X Factor judge in new advertising row


X Factor panellist Tulisa Contostavlos is courting controversy yet again over her brazen promoting antics, and this time it’s her new smile raising concerns among media watchdogs. The singer was fitted with a set of dental veneers in March, and has recently taken to Twitter to shamelessly advertise the services of dentist Dr David Bloom, who runs a practice in Watford, Hertfordshire.

Seemingly unperturbed by the similar furore that surrounded her when she was accused of plugging her perfume on the live X Factor shows, Tulisa spoke to the Radio Times about her veneers, admitting that she was getting a lot of free merchandise and services, even though she has the money to afford them. However, it’s her social networking that could really get her into trouble with the Office of Fair Trading, the 23-year-old publicised her treatment via Twitter back in March, mentioning the dental firm and dentist no less than four times, and the clinic even has a before and after picture of the X Factor judge on their website, with a quote from her saying ‘Thanks guys, I love them.’

The veneers are said to have cost £12,000, but rumour has it that no money changed hands, something that the OFT aren’t going to be happy with; celebrities aren’t allowed to endorse goods or services without making it clear how they were paid for. In another tweet several weeks after debuting the new look, Tulisa let everyone know how happy she was with her veneers, saying ‘Every1 keeps asking me about my new teeth & who did them, so here goes @drdavidbloom @senovadental, their [they’re] amazing so happy.’

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