Invisalign is named one of the hottest products of the year according to CNN Money. Align Technology, the makers of Invisalign, have had a record year, with profits soaring. In fact, the company’s value has almost tripled. Making it the top performer in the Standard and Poor’s 500 stock index and propelling its worth to a near twenty billion dollars.
Even though Invisalign is the number one choice for adult orthodontics, sales have also been boosted by teens wanting more discreet teeth straightening. The company saw around seventy thousand Invisalign Teen sales in its last quarter alone. Meaning a forty-three percent rise on last years stats.
Invisalign’s CEO, Joe Hogan spoke to CNN Money about the vision and benefits of the device. “You can pull them out to eat the food that you want or play a sport or play a musical instrument. You can live the life that you want to live.” Hogan also attributes their growing success to the amount of investment the company has made. This has allowed them to treat more complex cases that were not possible before.