Teeth whitening is popular among lottery winners.

Lottery winners tend not to splash out on flashy new cars and houses straight after winning big money, but they do look to get their teeth whitened, it has been claimed.

In a new book entitled We Won the Lottery by Danny Buckland, the unusual stories of what some winners spent their millions on are revealed.

The author highlighted the case of Sarah Cockings who was 21 when she won a jackpot of £3.4 million and treated her two sisters to breast enlargements.

In addition, other big spenders included one winner buying the title of “Lady”, another who purchased a whiskey factory and one winner who paid for all his friends and family to have their teeth whitened.

Elsewhere, anyone looking for teeth whitening services in Preston could be in luck, as a new surgery recently opened in the area.

Dr Nadim Majid is promoting his teeth whitening services as he understand that many people are uneasy about the colour of their smile.

Teeth whitening is a simple process for professionals.Teeth whitening treatments have been described as an easy way for people to brighten their smile, one US cosmetic dentistry professional has noted.

Dr Richard Hixson from Black Rock Dental in the US said patients can choose how much brighter they would like their teeth to go and in the hands of a professional, teeth whitening treatments can be extremely successful.

He claimed: “Whitening your teeth has become more and more common over the years. There are many at home treatments, but not all are successful.”

Elsewhere, Dolph Henderson recently wrote in a piece for Ozcar Guide that it is important for patients to ensure they have good oral health before embarking on a course of teeth whitening.

He noted teeth whitening treatments can be simple and effective ways to improve the appearance of a person’s smile. However, it is crucial they have strong underlying dental health to make the procedure worthwhile.

A new iPhone app lets people see how teeth whitening would work for them.

A new iPhone app that enables the user to see what they would look like if they carried out a teeth whitening treatment has been launched.

Dental Office Magazine reported the Whitening Simulator, which is now available at the iTunes App Store, lets people get a sneak peek of the results of teeth whitening without ever stepping foot in a dentist’s office.

Rod Kurthy, a cosmetic dentist and inventor of the KoR Whitening Deep Bleaching System, noted it allows patients to get a realistic idea of how teeth whitening could work for them.

He said: “Using this app, people are not only entertained by a better vision of their smile, but they’re actually motivated to start taking better care of their oral health.”

Elsewhere, Dolph Henderson recently wrote in a piece for Ozcar Guide that it is important for patients to ensure they have good oral health before embarking on a course of teeth whitening.

It is important to have healthy teeth when carrying out whitening procedures.

It is important for patients to ensure they have good oral health before embarking on a course of teeth whitening, it has been claimed.

Dolph Henderson wrote in a piece for Ozcar Guide that teeth whitening treatments can be simple and effective ways to improve the appearance of a person’s smile. However, it is crucial they have strong underlying dental health to make the procedure worthwhile.

Mr Henderson noted: “Crowns and fillings will not change colour over the teeth, so it is sometimes advisable to change them at the end of treatment so that their colour matches the new shade of your teeth.”

Elsewhere, Cosmetic Dentistry Guide recently reported a new desktop lamp has been created that promises to whiten a person’s teeth.

The maker of the Desktop Teeth Whitener Lamp claims the device can help whiten teeth by up to five shades through just half an hour’s use each day. It is currently retailing in the UK for £250.

Brits are heading out to buy teeth whitening treatments ahead of Valentine’s day.

Sales of teeth whitening kits have gone up in the UK ahead of Valentine’s Day, according to Comet.

The retailer noted there was a 200 per cent increase in sales for its take-home teeth whitening kits in January in comparison to the previous month.

Bill Moir, Comet’s head of marketing said: “At the start of the recession, we saw an uplift in home cooking as bread maker sales rose by 57 per cent, now home beautifying seems to be the next big thing.”

He added that Brits are also splashing out on gym memberships and home gym equipment in a bid to get buff ahead of Valentine’s Day.

Elsewhere, Big News recently reported teeth whitening can be achieved through a number of different methods, but the best results are often gained through seeing a dentist.

The publication claimed take-home kits will often contain harmful chemicals and therefore it may be more prudent to have this treatment carried out by a trained profession.

A new teeth whitening lamp has been created.

A new desktop lamp has been created that promises to whiten a person’s teeth.

Cosmetic Dentistry Guide reported the maker of the Desktop Teeth Whitener Lamp has been released and it claims it can help whiten teeth by up to five shades through just half an hour’s use each day.

Individuals looking for a brighter smile apply a whitening gel that comes with the lamp and this is then activated by a blue light which the lamp emits.

The device is currently retailing in the UK for £250.

Elsewhere, Big News recently reported the use of light-activated teeth whitening systems is less cumbersome for patients and could provide faster results than using a tray.

Dentists can apply a gel to the teeth and activate it to gain greater control over the whitening process.

“Historically, the use of trays for whitening trays appeared on the scene in early 1900 … Initially, it was used only for stained and discoloured teeth by the dentists’ in-office,” the publication claimed.

More people are likely to get their teeth whitened next year.

There will be a rise in the number of people looking to have teeth whitening procedures carried out in 2010, it has been claimed.

Beauty and technology expert Zara Rabinowicz said as the financial climate begins to change and people start putting money worries behind them, there is likely to be an increase in cosmetic surgery treatments, with many Brits looking to have teeth whitening.

She commented: “Products will get more advanced and procedures such as Botox will become a lot more common … alongside the rise in teeth whitening – partly due to the influence of shows like The X Factor.”

Ms Rabinowicz added although there is likely to be less concern over money next year, Brits will still be looking for good value and as such, will not be spending cash on expensive products needlessly.

According to research carried out by Mintel, the next generation of high-tech products – which they name Turbo Beauty 4G – will continue to capitalise on advances in biochemistry and incorporate use of nanotechnology in beauty products.

A new teeth whitening treatment from the US has shown good results.

A new teeth whitening treatment has been developed in the US which has been found to be highly effective.

Dr Jan Linhart of New York has achieved an almost 100 per cent success rate when using a new laser teeth whitening treatment called PearlinBrite and boasts patients can achieve a nine to ten shades improvement in teeth colour after just one session.

The system uses a laser to activate peroxides in a gel which is applied to the teeth.

Dr Linhart noted: “Because PearlinBrite is so precise, we are able to minimize exposure of the gums and avoid issues of gum tissue sensitivity while getting great results.”

Elsewhere, Hollywood socialite Kim Kardashian recently announced on Twitter that she had undergone a teeth whitening treatment.

The reality TV star posted pictures of herself having the procedure carried out, with the caption: “At the dentist for a good teeth cleaning! This is serious!”