People contemplating getting London cosmetic dentistry could be interested to know TV presenter Holly Willoughby's smile has been named the best in show business.

The This Morning host received a quarter of the votes as part of the survey conducted by the British Dental Health Foundation (BDHF), Dentistry.co.uk reports.

Results also revealed that 18 per cent of people voted stunning model and TV personality Kelly Brook's smile the most attractive, awarding her second place.

Both Prince William and footballer David Beckham topped the poll for men, receiving 11 per cent of the vote each.

However, the Duke of Cambridgeshire's younger brother Harry came in last place with only three per cent of the vote.

Chief Executive of the BDHF Dr Nigel Carter said: "The growing trend towards cosmetic dentistry may be a result of the way celebrities present themselves, but we must not forget the basics of good oral hygiene."

Dental Health Magazine recently named a number of celebrities who had undergone cosmetic dentistry to perfect their Hollywood smiles.

Zac Efron, Kate Beckinsale and Hilary Duff were among those who owe their gleaming teeth to the procedures.

An increase in the popularity of cosmetic dentistry could be due to the high number of celebrities opting for the treatment.

Singers and actors with dazzling white teeth seem to be encouraging regular people to aspire for the same thing, Dental Health Magazine suggested.

While various celebrities will pay thousands of pounds to maintain their perfect smiles, experts have revealed there are cheaper options that could have the same effect.

Cheryl Cole, who has recently been announced as a judge on the American version of The X Factor, was transformed after receiving dental veneers and teeth whitening in the early stages of her career.

Other celebrities who have sought cosmetic dentistry include singer Hilary Duff and Cole's fellow X Factor judge Simon Cowell.

Meanwhile, the General Dental Council has urged the government to take action to create tougher controls for cosmetic dental procedures such as teeth whitening and ensure they can only be conducted in a safe and hygienic environment.

An increase in the number of people getting cosmetic dentistry has caused a shift in how procedures are carried out.

High volumes of people now attend dental appointments to receive cosmetic treatment such as teeth whitening rather than just dental check-ups, Dentistry.co.uk reports.

In an article for the website, Dr Andrew Chandrapal acknowledged an increase in people wanting to go to the dentist rather than because they need to.

Modern non-invasive cosmetic dental procedures could be one reason for this, with people more likely to opt for a treatment that is less painful.

Patients can also seek useful advice from medical professionals about which methods of cosmetic dentistry will be most suited to them.

A significant increase in the number of celebrities choosing to undergo procedures such as teeth whitening and dental veneers could also have affected the number of normal people opting for the procedure.

Stars such as Cheryl Cole, Simon Cowell and Tom Cruise have all received treatment to improve their Hollywood smiles.

Strict regulations should be placed upon teeth whitening practitioners to ensure patient safety, the General Dental Council (GDC) has claimed.

Calling for tougher controls, the organisation has put forward proposals to ensure those performing the procedure are appropriately trained, BBC News reports.

This comes after an increase in the number of people choosing to undergo the treatment in high streets and shopping centres in a bid to save money.

Chief executive of the GDC Evlynne Gilvarry warned people contemplating having their teeth whitened that the procedure should be carried out in a clean and hygienic environment by a professional.

She said: "Over the last few years we have received hundreds of complaints from the public and dental professionals about poor tooth whitening."

Meanwhile, the popularity of teeth whitening procedures in America has been highlighted after figures from the American Institute of Cosmetic Dentistry revealed £1.4 billion (£846 million) is spent on the procedure annually, Stylecaster reports.

People considering cosmetic dentistry could be interested to hear a bright smile has topped the list of attractive physical features.

The British Dental Health Foundation (BDHF) survey revealed that 56 per cent of participants found smiles were the most pleasing attribute – which could be a reason to try London teeth whitening.

Published as part of this year's National Smile Month, the results aim to remind people that taking care of teeth and gums is an important part of everyday life.

Findings also revealed 37 per cent of people were unhappy with stains or miscolouring on their teeth, with only 23 per cent believing the nation has good teeth.

Chief executive of the BDHF, Dr Nigel Carter, said: "The survey is a great reminder that we should be giving greater attention to our teeth – not just because it improves oral health – but because it gives us the confidence to smile."

Meanwhile, advise website for 11 to 26-year-olds YoungScot recommends people should brush their teeth regularly to keep fresh breath and a bright white smile.

People are also advised to brush in a light circular motion to protect the gums and ensure even coverage.

Those who drink red wine and coffee regularly have been warned that consuming large amounts of the drinks could lead to badly stained teeth which need cosmetic dentistry work.

Writing on the Bella Sugar page, one blogger said that as well as dark-coloured wine and strong coffee, some types of tea and fizzy drinks can also lead to stained and unsightly teeth.

However, the source noted that people may not want to go without their morning coffee pick-me-up or can of fizzy drink at lunchtime – so what are the options?

As well as undergoing cosmetic dentistry treatment such as teeth whitening or dental veneers, red wine and coffee drinkers should make sure they brush teeth well and use a whitening toothpaste. One designed to remove yellow stains from the teeth of heavy smokers could be ideal.

Also, occasionally swapping red wine for white could be worthwhile, and making sure dark-coloured fizzy drinks are consumed with a straw can help make sure the liquid does not come into contact with pearly whites.
 

The popularity of cosmetic dentistry such as dental veneers is "constantly growing", it has been reported.

According to Top News, more and more people are keen to improve the look of their teeth and are undergoing cosmetic dentistry treatment to give them a gleaming white smile.

Speaking to the source, cosmetic dentist Dr Paresh Patel said that in his clinic, the demand for teeth whitening and teeth improvement work is so high that he has started to write an online blog filled with information for curious patients.

"Not many patients fully understand implants, but the newly developed blog will help aid in educating them on all they need to know," he said.

As well as the US and the UK, cosmetic dentistry is on the rise in Romania, Top News pointed out. According to the website, some ten per cent of all dental procedures carried out in the country are cosmetic and the sector is set to grow by 17 per cent over the next couple of years.

Until their cosmetic dental treatment, women can make their teeth appear whiter by using red lipstick. According to Good Housekeeping, wearers with olive skin should wear orangey red, whereas people with pinker skin should try red lipsticks with a blue base.
 

News that good oral hygiene can help lower peoples' chances of developing other types of illnesses could see cosmetic dentists in London enjoying full appointment books.

According to The Now News, there is research which shows a "direct link" between how healthy our teeth and gums are and how healthy our body is in general. The source noted that suffering from gum disease can increase the risk of developing conditions including diabetes, respiratory trouble and heart problems.

In older people, tooth and gum disease is one of the most common dental problems, it noted. The warning signs of this condition can be flagged up by regular visits to a cosmetic dentistry practitioner and as such, people should take a trip to their London dentist every six months or so.

Those who enjoy a diet rich in omega-3 can benefit from a lower risk of developing gum disease, Dr Kenneth Mukamal from the Harvard Medical School told Reuters last year.

The doctor and his team looked into the dental health of more than 9,000 people as part of a study and found that those who had eaten "intermediate or high amounts" of omega-3 fatty acids – which are found in fish – were less likely to have the condition.

The soaring price of gold is resulting in the selling-off of dental implants by cash-strapped South Koreans, it has been reported.

According to AFP, South Koreans with unwanted gold teeth are selling their cosmetic dentistry work on the back of a sharp rise in the trading price of the precious metal.

Speaking to the news source, chief executive officer of metals dealer Gold Seven Nam Seung-Woo said that his firm is being sold "far more" gold teeth than usual and noted that over the past month, more than 100 people have sold his company gold teeth, crowns or fillings.

As well as this, the gold dealer explained he is receiving up to ten emails per day from people keen to find out how much their gold cosmetic dentistry is worth.

According to AFP, a gold crown can fetch up to 100,000 won (£55) depending on size and condition.

Gold dental implants are popular among celebrity cosmetic dentistry customers, with rapper Nelly one of the most famous wearers of precious metal teeth.

A woman from Tennessee has won tens of thousands of dollars' worth of cosmetic dentistry treatments in a competition, it has been reported.

According to local news source The Tennessean, Kayla Pocan won $30,000 (£18,000) of cosmetic dentistry work after entering Nashville's annual Most Wanted Smiles contest.

She confessed to the judges that her teeth were rotten and that she had braces which were falling apart. Miss Pocan also admitted that she was so conscious of her bad teeth, she would melt down white wax and apply it to her mouth to cover them.

Her story appealed to those running the contest and she was given the work by local cosmetic dentist Michael Atchley. Now, she is the proud owner of a stunning white smile.

Work completed included 12 teeth crowns, two dental veneers, the removal of her wisdom teeth and "an uncountable number of fillings".

Dental veneers are a great option for covering unsightly teeth or hiding a chip or other type of tooth damage, with the dental solution favoured by many famous Hollywood faces.